HtmlUpdater call needs to include locale
i18n service type value display names use standard I18n pluralization.

Other thing was overly complex for not enough benefit and was going to break down for non-English anyway
tests for i18n openurl genrenames
fix test for new HtmlUpdater.new with locale
fix test for new i18n of service type value names
Fix brief_citation to use container_title, not old :subtitle