Regular and test requirements placeholders in setup.py.
Don't need shebangs for non-scripts.
Remove redundant publish, which make release replaces.
Bump wheel version.
Spell out readthedocs link.
Better HISTORY rendering on PyPI.
Fix link to comparison tony/cookiecutter-pypackage
Add Python 3.4 support by default
Fix grammatical error (misplaced "and")
Remove unused imports in setup.py
Use HTTPS link for ReadTheDocs
Trim trailing whitespace from RST files
Use 4 spaces instead of tabs in RST files
Add EditorConfig file
Substituted a tabulator with four spaces
Removing `__pycache__` on `make clean-pyc`.
Adding `make clean-test` option.

The clean-test command removes the .tox directory as well as collected
coverage data. It is executed on `make clean`.
Adding `make clean` to Makefile's help message.