Refactor/product query builder

 - [x] Refactor and complete the PQB to make it easier to use and extend (tagged services + compiler pass)
 - [x] No more addAttributeFilter, addFieldFilter, it must wrap the cases, from outside, use the same call
 - [x] Re-work BaseFilters + add filters and sorters registry
 - [x] Rename PQB service (with alias for BC)
 - [x] Add missing spec ORM
 - [x] Add missing spec ODM
 - [x] Add missing behat
 - [x] Fix ODM sku not contains

| Q                    | A
| -------------------- | ---
| Bug fix?             | N
| New feature?         | N
| BC breaks?           | Y
| CI currently passes? | Y
| Tests pass?          | Y
| Scenarios pass?      | Y
| Checkstyle issues?*  | N
| PMD issues?**        | N
| Changelog updated?   | Y
| Fixed tickets        | PIM-3197
| Doc PR               | https://github.com/akeneo/pim-docs/pull/26