mark 1.3.10 release branch as version 1.3.10 in plugin pom and example pom
Use dbsteward branch 1.3.10 when testing plugin release 1.3.10
update examples to not break the illegal identifier rules out of the box
switch to dbsteward as the goal prefix of dbsteward-maven-plugin goals
merge dbsteward maven goal prefix from 1.3.10 to master