[SPARK-2065] give launched instances names

This update resolves [SPARK-2065](https://issues.apache.org/jira/browse/SPARK-2065). It gives launched EC2 instances descriptive names by using instance tags. Launched instances now show up in the EC2 console with these names.

I used `format()` with named parameters, which I believe is the recommended practice for string formatting in Python, but which doesn’t seem to be used elsewhere in the script.

Author: Nicholas Chammas <nicholas.chammas@gmail.com>
Author: nchammas <nicholas.chammas@gmail.com>

Closes #1043 from nchammas/master and squashes the following commits:

69f6e22 [Nicholas Chammas] PEP8 fixes
2627247 [Nicholas Chammas] broke up lines before they hit 100 chars
6544b7e [Nicholas Chammas] [SPARK-2065] give launched instances names
69da6cf [nchammas] Merge pull request #1 from apache/master