Cache static files by hash

Implements #2734.

Deployment note: `GRATIPAY_ASSET_URL` needs to be changed to `https://assets.gratipay.com/` on Heroku. I don't think we'll need to change anything on the CDN side, can you confirm that @whit537 ?
We use it, but we take it directly from `env`, we don't access it through the `website` object.