[maven-release-plugin] prepare for next development iteration
Debug logging for macro and command parsing
Process every value as a template, not just the ones with a dollar sign on it

The speed gain does not seem to be much, while the clarity of not having this condition does.
Escapes < and > to support inner html within produced commands.

Does not escape other entities, to avoid altering the essence of a test (which
may expect á instead of &aacute; for instance)
[maven-release-plugin] prepare release macrolang-to-selenium-html-1.1.0