make app env based

in order to get `salt-call state.highstate env=store.wsu.edu` to work
correctly, a service.running that was in the base would fail, but adding
it as shown in the file lets us make the highstate call and have it
deploy correctly.  This means that we have a redeclaration but it's env
specific so there is it avoids ID collisions
Update README.md

basic start on the readme
mgento fully installs now

note there is a change in the password of the db.  you can't have ! it
seems.. will will to work on escaping that as it is ok wo use in mysql
it's self.
adds the sample data
Merge pull request #11 from jeremyBass/master

gets magento installed and sample data