fix formatting issue
improved readme formatting
normalize capitalization in README

ABOUT was the only header that was capitalized. Didn't seem necessary.
added links to Drew / clarified who 'me' is

So that when people fork the project, the documentation is not immediately unclear/inaccurate.
Moved 'About' section in README above 'Setup'

People want to know about the project before they'll want to know how to set it up.
Merge pull request #16 from techieshark/master

minor readme formatting changes
Not all Pet Harbor scrapes are the same

If an error is returned from the API, try again. Use an html parser library instead of rolling your own, lol