CARMA International India Founded in 1984 by Albert J. Barr, CARMA International was the first company to commercialize media content analysis in the United States and is recognized worldwide as a leader in the field. Being the longstanding player and leader in the field of media content analysis has given us unrivalled knowledge and expertise that comes with time. For almost three decades, CARMA has worked with hundreds of clients including several Fortune 500 companies, spanning across every sector of business. We now have 14 offices in 11 countries around the world.  Combining human-based research expertise with innovative technology, CARMA’s Traditional and Social Media Measurement services enables our clients to evaluate media perception about their brands, messages efficacy, competitive positioning and much more...  > CARMA filters through the noise in traditional and social media, to skim out the most relevant news sources for the client >CARMA provides turn-key media analysis on the full spectrum of print, online, broadcast, and social media, along with in-depth insights and actionable results >CARMA’s human researchers utilize sophisticated technology to maximize the speed and accuracy of the research > CARMA Connect connects media performance to business or organizational outcomes  The India office started its operations in the year 2000 and has since grown to become one of the leading media content analysis firms in the country. The India operations are unique as they provide support services for media content analysis to global clients of CARMA International, as well as, offers customized solutions to domestic clients. This enables CARMA in India to leverage global best practices and swiftly introduce them to the Indian market. The ultimate goal is for the clients to effectively connect media output to tangible business outcomes.  The India office is led by Neelima Khanna, Chief Executive, who has over 15 years of experience across corporate communications, public relations and media content analysis. She is supported by a team of expert researchers who are post-graduates and graduates in varied streams including business management, engineering, statistics & operational research amongst others.  CARMA International has a relationship with the Worldwide Independent Network of Market Research Companies, an association of the 50 largest independent market research and polling firms globally.  CARMA International India is also a member of The Association for the Measurement and Evaluation of Communication AMEC.