django 1.7 tests use 1.7.0 not the RC in tox. Added python34 and django17 environments to travis config
Update getting_started.rst

Fix typo "it's" in first paragraph should be "is".
Merge pull request #153 from lockhart/patch-1

Update getting_started.rst
Merge pull request #149 from craigbruce/master

Add more Django/Python to travis/tox
Define model's app_label to fix a deprecation warning