Single item CAPI component

e.g.

![screen shot 2014-11-11 at 18 09 48](https://cloud.githubusercontent.com/assets/74132/4998201/1da58346-69ce-11e4-9fd5-415e4cbf565e.png)

yep. `container-advertisement-feature` is an existing class, used in various places. I'll open another PR to convert prefix our `container-` classes with `fc-`