@jrburke Meta-issue: What's your feeling on placeholder text like "Toaster Text" here (which is just a correction to the previous "Toaster Title")?  I originally did "WeirD CapS" stuff in our giant index.html since it was handy for incremental search to find where I wanted to go (assuming little string drift) and my brain likes to see content-bearing tags with some dummy mockup text in it.  And the CapS thing is better than not doing it and having localization break and no-one noticing.

But those spots all have data-l10n-id on them, or an explicit class.  Should this have a class="toaster-text" and be "ToasteR TexT" or something like that.

I don't really care so much in this case (although I am a teeny bit worried about localizers filing bugs if they see this), but I'm interested in the issue more for the desktop/tablet version (a hypothetical exercise still, alas.)