Soulmates labelling A/B test

Test with 'dating'

![screen shot 2014-08-26 at 16 57 35](https://cloud.githubusercontent.com/assets/74132/4047369/c2d449fa-2d39-11e4-9538-9daaedd3ad8c.png)

![screen shot 2014-08-26 at 16 57 43](https://cloud.githubusercontent.com/assets/74132/4047370/c3a19cc0-2d39-11e4-9e5c-a1edbbe0a9ff.png)

No, good point