Introduce page objects & Upgrade RSpec & Remove Turnip

* Introduced [site_prism](https://github.com/natritmeyer/site_prism) for using page objects in feature specs
* Introduced [formulaic](https://github.com/thoughtbot/formulaic) to simplify form filling in feature specs
* RSpec upgraded to 3.0 version
* Turnip features replaced with RSpec scenario syntax

(raw commit history can be accessed [here](https://github.com/fs/rails-base/pull/151/commits))

good catch, do you suggest to switch back to default behavior (use addressable for parameterized urls)?