strip private data

this is going to be needed i near future

:question: :  **CR** 

:question:  : **QA** 

>  pull down locally, check app loads

> *test core functionality of feature:*
>  use wipe in console / use rake task
>  check private data is all gone  

> *interact with everything in proximity of the core feature (e.g.):*
>  ....

> :ok: logged out functionality - NA
> public/ private functionality

> :ok: test in IE 8,9 - NA
> :ok: test in production environment - NA

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:question: : **CO signoff** 
:ok: : **DO signoff** - nothing changed in interface

:question: : **PO signoff**

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useful symbols :white_check_mark: :ok: :x: :question: