Phrasing

https://www.pivotaltracker.com/story/show/76246838

Set up phrasing - I replaced home page copy with phrases.
Log in as a SuperUser and you should see a edit box in the lower right. Click the edit menu to go to http://localhost:3000/phrasing. From there you can click Import/Export to go to http://localhost:3000/phrasing/import_export - import https://gist.github.com/SamLau95/90000b63ca5f3c02e383 to get back the missing text.

To use phrasing for copy:
Replace text with ```= phrase 'TEXT_KEY'``` where TEXT_KEY is the unique key for that section of text; just try to make it sensible. You can then edit it using phrasing or in the backend. After you're done, export the .yml file for other people.