Switch to using web-component-tester

@nevir To get a little experience using web-component-tester, I revived your PR to add support to seed-element for it and made the following changes:

* Bumped and tested with WCT 0.6.2 (the previous PR was several versions behind)
* Cleaned up some extra spacing we no longer needed
* Corrected the ignore for node_modules (it was previously using /node_modules, whilst it ignores fine in the shorter form)

Something to consider:

The tests directory is currently ignored in bower.json. Should we do the same for the gulpfile.js & package.json files or was keeping them a part of the package intentional?
I'm okay with us opting for `Polymer/polymer#>=0.4.1 <1.0.0`, but want to ensure we're happy with it before dropping the more restrictive versioning option.