Enhanced error message on app deploys missing db

When deploying for the first time there is no database present. If a customer's application relies on a database connection for deploy it will fail. We can give instructions to mitigate this issue to users who encounter this error.
bump to v110
v110
spelling
don't make :publish public
v111
bump to v111
[close #247] bundle platform with user env args
setup GEM_PATH so rubygems can find bundler