added gender normalizer.
added phone number normalizer
added general FormNormalizer
added generation normalizer
Merge branch 'master' of github.com:DonutWorks/Ari into feat/heuristic-normalizer

Conflicts:
	Gemfile
	config/application.rb
remove needless routes
Merge pull request #87 from DonutWorks/feat/heuristic-normalizer

Feat/heuristic normalizer