Use Homebrew for rbenv and ruby-build

* Many thoughtbot employees are successfully using Homebrew'd rbenv.
* rbenv's recommended install is Homebrew for OS X:
  https://github.com/rbenv/rbenv#installation
* We use Homebrew / package management whenever possible for
  system dependencies.
* We save a step adding rbenv to `PATH` in zshrc / zshenv,
  because Homebrew does it for us.
  This is nice because we don't add `rbenv` to `PATH` in
  thoughtbot/dotfiles.
Use ShellCheck to enforce shell style

* Document in "Contributing" section.
* Use GitHub code fences to improve syntax highlighting.
* Don't be so Rails-y in the documentation.
Suggested installation includes an explicit review step

While we did previously state "Read, then...", that's easier to ignore.
This brings the copy-pastable commands in line with the intent: to have
the user review the script before executing it. This also removes the
potentially confusing use of process substitution.

Note: The presence of `less` is assumed to avoid assumptions about
editors or the noise of handling that robustly (e.g. `${EDITOR:-vim}`)
add spotify and simplify brew cask install
update merge conflicts after merge with upstream master. primary change is rbenv is now installed via brew