It's more readable if we keep it in here instead of hide everything away in shell scripts, this one should be able to accept several commands just ```before_install```/```before_script``` does, so can be:
```
script:
  # Run SetupWizard tests to get up-to-date Demo Content for reuse by other tests, then run DemoBundle tests
  - php bin/behat --profile installdemocontent
  - ./bin/.travis/dump_db_[data|sql].[php|sh]
  - php bin/behat --profile democontent
```