Update copy used in the checkbox label

Updating the copy used in the email opt-in checkbox label as per [ECOM-687](https://openedx.atlassian.net/browse/ECOM-687). This copy is pending approval from @griffresch.

@dianakhuang, could you take a quick look? This just changes the value of a string, so I don't think two reviewers are needed. I'll merge once I get sign-off from Griff.
4) use `parameter_value is None`, to distinguish between "empty string" and "not set"