Avoid running release tests while testing the release process

BinGOs's smoker seems to lack a spelling dictionary, so we got lots of
FAILs (actually N/A because of missing prereqs) from testing "dzil release".
e.g. http://cpantesters.org/cpan/report/0a50c800-87fc-11e3-8f3c-fc23d5af1b80
now we can bake our dist name into the module
more useful label for this plugin application
greatly simplify the gathering/munging of various profile/ files
whitespace
Dist-Zilla-PluginBundle-Author-ETHER-0.049

          - fixed tests that can fail on systems with no spelling dictionaries
            installed