move the toggle outline button

A few changes:

- give spark-buttons the ability to fire 'command' events. When their `command` attribute is set, a mouse click to cause them to fire a custom `command` event into the dom
- move the outline toggle button from hovering in the text area into the toolbar. This is in support of eventually making the outline view a separate component to the right of the editing area, rather than something that hovers over the editing area.

@ussuri 

![screen shot 2014-09-18 at 3 44 22 pm](https://cloud.githubusercontent.com/assets/1269969/4328506/5b203486-3f86-11e4-8dae-07941194e650.png)

1. `command` needs to be added to the `attributes` in the HTML.
2. We already use `action-id` for a similar purpose in the context of the main menu: it would be nice to standardize the term (we can do that in a separate PR).