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Instead of hard coding the links, you can use a "do" block as in this example...  (Reference: http://apidock.com/rails/ActionView/Helpers/UrlHelper/link_to)

<%= link_to(@profile) do %>
  <strong><%= @profile.name %></strong> -- <span>Check it out!</span>
<% end %>
# => <a href="/profiles/1">
       <strong>David</strong> -- <span>Check it out!</span>
     </a>