[RFC] Improve the build process

My first take on https://github.com/toggl/toggl-button/pull/127#issuecomment-59502668

The basic idea is to remove the manifest file from the git repository and generate it dynamically before building. The `version`, `permissions` and `content_scripts` part of the manifest will be generated based on a configuration file (`parameters.json`) and merged with `src/manifest.json.dist`. If the `parameters.json` file can not be found the `parameters.json.dist` file will be used for configuration instead. People can add `update_url` and `base_url` parameters to the configuration to generate an autoupdating extension. The old `Makefile` based building can be replaced with `grunt build-zip` which generates zip file for publishing in the store.

I'm not sure if the current format of the configuration file is good enough:
```json
{
  "version": "6.6.6",
  "base_url": "http://example.com/",
  "update_url": "http://example.com/updates.xml",
  "sites": {
    "anydo": ["https://web.any.do/*"],
    ...
    "trac": ["*://trac.edgewall.org/*", "*://trac-hacks.org/*", "*://*.trac.wordpress.org/*", "*://bugs.jquery.com/*"],
    "trello": ["*://*.trello.com/*"],
    "unfuddle": ["*://*.unfuddle.com/*"],
    "worksection": ["*://*.worksection.com/*"],
    "wunderlist": ["https://*.wunderlist.com/*"],
    "xero": ["https://go.xero.com/*"],
    "youtrack": ["*://*.myjetbrains.com/*"],
    "zendesk": ["*://*.zendesk.com/*"]
  }
}
```
my another ide would be something like this:
```json
{
  "base_url": "http://dev.mentha.hu/toggl-button/",
  "manifest": {
        "version": "4.2.3.4",
        "update_url": "http://dev.mentha.hu/toggl-button/updates.xml",
        "permissions": [
            "https://web.any.do/*",
            "*://app.asana.com/*",
            "*://*.basecamp.com/*",
            "*://*.bitbucket.org/*",
            "*://*.capsulecrm.com/*",
            "*://*.github.com/*",
            "*://*.gitlab.com/*",
            "*://docs.google.com/*",
            "*://*.atlassian.net/*",
            "*://*.jira.com/*",
            "*://*.pivotaltracker.com/*",
            "*://*.podio.com/*",
            "*://*.producteev.com/*",
            "*://*.redbooth.com/*",
            "*://*.redmine.org/*"
        ],
        "content_scripts": [
        {
          "matches": [
            "*://bugs.jquery.com/*",
            "*://*.trello.com/*",
            ...
            "*://*.unfuddle.com/*",
            "*://*.worksection.com/*",
            "https://*.wunderlist.com/*",
            "https://go.xero.com/*",
            "*://*.myjetbrains.com/*",
            "*://*.zendesk.com/*"
          ],
          "css": [
            "styles/style.css"
          ],
          "js": [
            "scripts/common.js"
          ]
        },
        {
          "js": "scripts/content/anydo.js",
          "matches": [
            "https://web.any.do/*"
          ]
        },
        {
          "js": "scripts/content/asana.js",
          "matches": [
            "*://app.asana.com/*"
          ]
        },
        ...
        {
          "js": "scripts/content/basecamp.js",
          "matches": [
            "*://*.basecamp.com/*"
          ]
        },
        {
          "js": "scripts/content/bitbucket.js",
          "matches": [
            "*://*.bitbucket.org/*"
          ]
        }
    ]
  }
}
```
The latter is much verbose but more flexible, maybe we can support both.
For more details see my commits.

What do you think about this?

**TODO**:
- [ ] Update documentation
- [ ] Rebase