CLI options that correspond directly to API options

Fixes #67 Add additional CLI options that correspond directly to API options, such as `--appName`

This also deprecates `buildType` in favor of `buildNamingScheme`, which is, I think, a much better name. It should be backwards-compatible.

I have tested this with a few options a bit on windows, but some of these options are mac-only or not very interesting to test (cacheDir). It seems to work pretty well.

What do you think about the descriptions? I mostly took the first sentences from the README.