Improve dependencies checks in the build process

- Rename all Find*.cmake files to uppercase, to make things more consistent,
  and fix some issues with them (notably the REQUIRED flag)

- Rename SYSTEMDDAEMON to SYSTEMD and only use the libsystemd instead of
  libsystemd-daemon because it's deprecated for a long time now

- Provide a WITH_* and WITHOUT_* switch for all optional dependencies

- Document things in the INSTALL file
Use the new flags in the .spec file
Build with the fedora CFLAGS in the .spec