Use Setuptools and remove incorrect namespacing.
Use ArmDev 2.0
Tox config
Move tests to root.

This takes advantage of Django 1.6's test runner. We also stop shipping our tests.
Tests - rename "support" directory to simplify
Stop shipping tests (for real now, find_packages() was still bundling them). Include the License file. Update Readme and Changes.
Merge branch 'armdev2_setuptools_etc'
readme - add badges for TravisCI build status, PyPi version and license; remove license info
Coverage - add Coveralls badge and link with TravisCI; add `.coveragerc` file for universal coverage config; update `tox.ini` so it doesn't need Invoke to run Coverage