Stop uppercasing build attribute data.

The string data for string-valued build attributes were being unconditionally
uppercased. There is no mention in the ARM ABI addenda about case conventions,
so it's technically implementation defined as to whether the data are
capitialised in some way or not. However, there are good reasons not to
captialise the data.

  * It's less work.
  * Some vendors may legitimately have case-sensitive checks for these
    attributes which would fail on LLVM generated object files.
  * There could be locale issues with uppercasing.

The original reasons for uppercasing appear to have stemmed from an
old codesourcery toolchain behaviour, see

http://comments.gmane.org/gmane.comp.compilers.llvm.cvs/87133

This patch makes the object file emitted no longer captialise string
data, it encodes as seen in the assembly source.

Change-Id: Ibe20dd6e60d2773d57ff72a78470839033aa5538