Add Google site verification file for Webmaster tools. Do not remove.
Mount static files at / instead of /static.

So things like favicon.ico or Google verification files can be found.
Add simple robots.txt file.
Added Google Analytics Universal tracking code.
Enable Google Demographics and Interest Reports
Use Google enhanced link attribution
Added simple favicon.ico
Basic working version of URL shortener for test.
Build up a short URL in the response which contains the full URL of the current host.
Don't hard-code a Saltie initialization key and validate incoming short ID.
Conversion to Phoenix v0.5.0 structure.
Update Elixir buildpack to more recent versions.