fix the regex match

currently, karmaing things made of more than one world does not work. this
fixes the regex to allow things like `"jack's mom"` to be upboated.
Merge pull request #18 from igor47/master

fix the regex match
bugfix: match[0] is the whole string, eat it

we forgot to eat it, so this was broken
Merge pull request #19 from igor47/master

bugfix: match[0] is the whole string, eat it