deploy: Add tarball over HTTP deploy support
pm-install: strong-deploy is now called strong-pm

The base directory in pm-install hadn't had that change applied to it.
test: rewrite comments referring to strong-deploy
Merge pull request #16 from strongloop/feature/rename-to-pm

pm-install: strong-deploy is now called strong-pm
package: sync package name with README
Merge pull request #17 from strongloop/feature/redescribe-package

package: sync package name with README
WIP! pmctl: support a control CLI
!todo
fixup! strong-control-channel dep

see https://github.com/strongloop/strong-control-channel/pull/4
! ipc channel to supervisor
fixup! pmctl