`makeBuildProfile` operates with different "r.js-oriented" options, pre-accumulated by various RJsFilters's methods. It's goal is to *combine* it into build profile. I think due to single responsibility principle there is no need to overload  `makeBuildProfile` with procedures like generating one more "r.js-oriented" option like module name that refers to interacting with 'assetic-oriented' structures. 

Nevertheless i think this issue is not so considerable. So if you don't agree with me i can move `getModuleName` inside