change message format support to reflect the latest agreed format
message format examples added (from feat-security-trip-demo branch) and adjusted for syntax etc.
test message decode/encode for all message format examples available
Merge remote-tracking branch 'origin/feat-security-msg' into feat-security-msg

Conflicts:
	webofneeds/won-owner/src/main/java/won/owner/messaging/OwnerProtocolNeedServiceClientJMSBased.java