add revised mson spec

@zdne @pksunkara @honzajavorek Please review and merge when ready.

This PR restructures the spec per discussion in https://github.com/apiaryio/mson/pull/4 to progressively introduce functionality and reduce having rules span different sections. Comments in the other PR have been addressed here together with the restructuring and completion of missing definitions (hopefully :)).
Actually, per my other comment https://github.com/apiaryio/mson/pull/5#issuecomment-57470477, does ordering of properties make any sense? I think we should leave it as is.