Reorder the initial football data fetch to speed up time-to-data

This change means we get the football data required for lots of the
new functionality in seconds instead of minutes. This should help to
mitigate the post-deploy cache pollution that has happened up to now.
Merge pull request #4075 from guardian/speed-up-football-data-collection-on-start

Reorder the initial football data fetch to speed up time-to-data