Add basic setup script

Add a basic setup script to start the discussion about an automated project setup.

Associated story:
https://www.pivotaltracker.com/story/show/82080222
![screen shot 2014-11-11 at 9 46 35 am](https://cloud.githubusercontent.com/assets/59880/4997898/d4ed1754-6987-11e4-8ffb-52ad4ec23c86.png)