Shorten names and added new label rules

LabelAlias attribute added to schema
LabelAlias values added where needed
Modified export code to respect LabelAliases
Added label rule definitions to schema
Ran batch files to create new sample csv files
Merge pull request #69 from abouffard/master

Shorten names and added new label rules

@csmoore - please re-run your name length analysis and let me know if anything else needs shortening.
@lfunkhouser  - please re-do your domains and let me know if you see any issues.