Add zookeeper service checks.

- 'zookeeper.ruok': Send the `ruok` command to the ZK server. If we get
  a response that's 'imok' then the service check is OK. If the response
  is something else (which should _not_ happen) we'll give a warning. If
  no response because the server is down then we'll send a critical
  status.
- 'zookeeper.mode': If `expected_mode` is given in the ZK check config
  then we'll check it against the mode we get from the `stat` command
  and return a status.

Also refactored the check a bit to make it easier to run more commands
with consistent error handling.
Fix ZK test so it works on travis without a running ZK instance.
Merge pull request #1086 from DataDog/conor/zk-service-check

Add zookeeper service checks.