a minor clarification
make formatting consistent with rest of doc
use the project name for constructing these values
no need to pass this param down to the script now
updated targeted device family: iPhone & iPad

also made deployment target consistent: iOS 7.0 is the minimum version
remove reference to framework support

building universal frameworks is still a bit of a hacky process
involving lipo and manual code-signing.

going to wait to implement this (if at all) until more is known about
how to integrate frameworks into your development workflow in such a
way that it is possible to develop for the device and the simulator at
the same time.

for now, going to focus on delivering cocoapods functionality