[Smidsy] basic translations
[Smidsy] colours for incident severity
[Smidsy] uses_global_categories (as EmptyHomes)
[Smidsy] reporting page tweaks
[Smidsy] FAQ page
[Smidsy] report incident date
[Smidsy] YouTube thumbnails
[Smidsy] Vimeo embed
Make login email site-name generic
[Smidsy] email templates
[Smidsy] custom text on reporting pages
[Smidsy] suppress 0 row reports

(make the reports more usable while we have low values for reports)
[Smidsy] pin age 7 days for /around/ page

This is to ensure that on the create new report page, we only
see recently logged issues, as we expect them to cluster on
busy junctions, and *want* duplicate reports (unlike the classic
FMS behaviour).

As I understand it, this should *not* affect the behaviour on
/reports/ which seems to be related to the reports_per_page
config, as opposed to on_map_default_max_pin_age
[Smidsy] genericise display of severity

Get all data from cobrand, making it easier to supply descriptions
etc.
[Smidsy] sprocket pins
[Smidsy] severity text on /report/$id page
[Smidsy] frontpage wording