The `elsif` makes this quite a long block with repetition. Since this `.erb` is a bit porky anyway, I'd might try:

* Making this a single block contingent on `if @site.global_http_status.present?`
* In the two variable parts, using helpers that generate differing text based on the global http status, e.g. `SiteHelper#global_http_status_paths_text` and `SiteHelper#global_http_status_explanatory`