Restore "match day" page for football

This shows the fixtures/results/live matches for the specified
date. It is essentially the "live" endpoint but not hard-coded to
today.

A competition-filtered version also exists.

None of these will be linked to but they will be used to power embeded
components.
match-day routes were in the wrong order
Merge pull request #3878 from guardian/football-matchday

"match day" page for football
errr, ummm
Add missing alt attribute
Indentation
Add missing alt attribute
Add missing alt attribute
force test into control test
Merge pull request #3910 from guardian/dated

Highly embarrassing pull request
Add series component route back
Merge remote-tracking branch 'origin/master' into observer-link