@1aurabrown => deployment setup

* Added references to Hockey and Mixpanel in our Analytics.
* Adds end user based changelog for deployment
* Hides initial app navigation bar


*You will have missing CocoaPods-Keys values after this PR* /cc @AshFurrow 
run: `bundle exec pod keys set HockeyBetaSecret XXX` and `bundle exec pod keys set HockeyProductionSecret YYY` to bring yourself up to date.