DATACASS-61 - Created DocBook Reference Guide Outline.
DATACASS-114 - Added WriteOptions with TTL support in CqlOperations and
CassandraOperations.
DATACASS-116 - Refactored tests for new API.
DATACASS-114 - Fixed bug that crept in after refactoring
applyQueryOptions/applyWriteOptions.
Added a naming strategy concept to the CqlIdentifier.