Clarifications in response to governance thread

Clarifications around:
- events
- BMO
- photos
- sublicenseable
more clarifications in response to governance thread
Clarifications

- combine metrics provisions that address same topic
- remove provision not applicable to 34 release
- use product names that match UX
Clarifications to ToS 

- clarification to branding terms
- made provisions more concise
- tweaks to tone and style
Change to branding term