Better discard functionality

* `maxAttempts` option for Reader is now `0` by default. The default means that the feature is turned off.
* If there is no `DISCARD` handler and `maxAttempts` is `> 0` then the message will be sent to the `MESSAGE` listener.
* `message.finish()` will always be called when `maxAttempts` has been exceeded.
* Updated the README to reflect new behavior.

Fixes: #38 

TODO:
- [ ] Changelog
- [ ] Ensure multiple calls to `finish` isn't problematic.
There is a periodic poll of against lookupds that generate a list of nsqd that need to be connected to. This is how we make sure that we don't connect multiple times to the same nsqd.