Use the name `tika-app` instead of just `tika` in places where

the app-bundle is meant to clearly distinguish between the tika-app
bundle (containing our fallback CLI and the --server mode) and the
tika-server bundle (containing the Tika JAXRS server).
Switch to Tika JAXRS server component (tika-server).
Strip word bookmarks from extracted text.
Merge pull request #21 from 4teamwork/lg-switch-to-jaxrs-server

Switch to JAXRS server implementation