re-orders product name and description + rephrases

For @anothertompetty 

This PR is for this:
![screen shot 2014-12-23 at 11 48 50](https://cloud.githubusercontent.com/assets/5781410/5537462/082e8d04-8a9a-11e4-9b61-40f51ea969ab.png)

Although another alternative is this:
![screen shot 2014-12-23 at 11 45 17](https://cloud.githubusercontent.com/assets/5781410/5537475/238c8d58-8a9a-11e4-9868-95fc5c5de928.png)

LMK your thoughts