Issue #88 - Add ValueRowReader to make it possible to create RDDs of types, for which a TypeConverter exists

[f4bba17de8fbf0ff15d9c4f3229e22af989ef08c] #88 add ValueRowReader to create RDDs of primitives
[e8f33df25b4a4842965797cdc57d5b3201091fee] #88 Made ValueRowReader work with all the types handled by TypeConverter, except for Tuple2
[e11717057091ad915d448f5be820a25527e59a55] #88 Addressed reviewer's comments
Merge pull request #295 from datastax/wip-88-value-row-reader

#88 add ValueRowReader to create RDDs of primitives